PUR VS Brita has always been the most popular comparison of all times on water pitcher and faucet filters. Two of the company has been competing for the crown of “Best Sellers” on Amazon.
Let’s talk a little bit about the background of two companies.
Background
PUR, an American based company which has more than 30 years of experience in developing water treatment products.
This includes water filter pitchers, faucet-mounted, dispenser, and filters for Kenmore refrigerator. Their products are sold over 33 countries in the world.
Brita, on the other hand, is a German-based water filter company which has been in the business since 1966.
Their product includes water filter pitchers, dispensers, faucet-mounted filters and filtered water bottle. Their business has expanded to 66 countries around the globe which is doubled compared to PUR.
Both companies claimed that their product does not PURIFY water and will only provide a certain level of filtering on water contaminants.
Product Comparison
Among all the products from these two companies, we have 2 particular product categories that they are competing.
- Water filter pitchers, dispensers
- Faucet-Mounted Filter
Both companies invested heavily in developing and innovate water filter solutions in these two categories to make it more affordable and effective.
The initial cost of these two products is less than $50 which is the entry level of water filtration.
Just how good are these filters. Let’s take a look at the individual comparison.
Water Filter Pitcher/ Dispenser Comparison
Water filter jugs are always one of the best ways to filter contaminants in water.
It is lightweight, portable, and compact which you can store it in the fridge or put it on the dining table.
As such, the pitcher is one of the favorite water filter product by people who are renting a house or college students staying in dorms.
I bet you have already settled with either Brita or PUR as your first water pitcher.
Let’s compare it in 4 different aspects.
1. Filtration Quality
For every water filter system, the heart of it is the filtration cartridges. The appearance has little or no impact on the system.
Brita has 3 different cartridges while PUR only has 2 which can be used across their pitchers.
Let’s take a look at the capability of those 5 filter cartridges that claimed by the respective company.
From the comparison table above, we can see that the cartridges from both companies are removing more or less the same contaminants.
Winner: The cartridges from both companies perform practically well in this sense. Couldn’t identify the winner based on this case.
2. Design and Models
While Brita has been in the market longer than PUR, it has much more varieties as compare to PUR.
Let’s start with PUR.
PUR have 4 different models of the pitcher spanning across the 7 and 10 cup pitcher. The features include:
- 3 out of 4 of the models comes with LED indicatorfor filter lifespan.
- All the models are equipped with the easy-fill lid.
It is a simple and basic functionality for a pitcher to perform the filtration. Nothing fancy.
Dispenser: It comes with 2 models of 18 cup dispenser too which is compatible to the filter cartridge that is used by the pitcher.
Fancy Design By Brita
On the other hand, Brita has more than 15 pitchers and dispenser model available in the market.
As once said, you sure will find a suitable model in Brita. 
Here are some of the features on the Brita Pitcher.
- 5-12 cups of water pitcher across more than 15 models.
- Filter-On-The-Go technology on selected models to filter as you.
- Most of the pitcher comes with an electronic filter indicator.
- Additional features such as WIFI connected, auto-fill lid and stainless steel body available on selected models
There are different functionality which will suit everyone’s needs and requirement of a water filter jug.
Dispenser: Similar to PUR, it comes with an 18 cup dispenser that uses the same filter cartridge as the pitcher.
Winner: Brita has a slight advantage in terms of designs and the choices available to the market.
3. Lifespan and Maintenance Cost
As what we always mentioned in our post, the lifespan of the filter reflects how great and innovative the company is.
A longer lifespan filter can reduce the frequency of replacement and reduce the maintenance cost of the system.
It is better to understand how much that you will be paying every year rather than just considering the initial investment of the system.
PUR Filtration Cartridge:
- PUR Basic Filter: 40 Gallons, up to 2 months for 2 person usage.
- PUR Lead Filter: 30 Gallons, up to 2 months for 2 person usage.
Annual Maintenance Cost: $36(Basic Filter), $60(Lead Filter)
Brita Filtration Cartridge:
- Brita Standard Filter: 40 Gallons, up to 2 months for 2 person usage.
- Brita Stream Filter: 40 Gallons, up to 2 months for 2 person usage.
- Brita Longlast Filter: 120 Gallons, up to 6 months for 2 person usage
Annual Maintenance Cost: $33(Standard and Longlast Filter), $40(Stream Filter)
Winner: Brita is clearly cheaper and more sustainable in terms of lifespan and the annual running cost to maintain the performance of the system.
4. Customer Reviews and Complaints
Reviews
Both filtration systems receive and above average reviews from it’s existing customers from Amazon.
Brita has about 1400 reviews with an average rating of 4.1 over 5 while PUR has about 600 reviews with an average rating of 3.9 over 5.
WorldOfWaterFilter gave a 3.9 on Brita Pitcher and 3.7 on PUR pitcher based on our 5 unique review criteria.
Complaints
Both companies’ pitcher received complaints on the body quality of the pitcher, but it is only a fraction of it.
It is merely a production quality control issue where it impacts a small portion of the customers.
Winner: Brita has a leading edge in terms of customer satisfaction and product effectiveness.
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